Is Purple Innovation going out of business?

PURPLE INNOVATION, INC. (PRPL) Fundamentals

A quick summary of the latest filed figures while the full analysis loads.

PURPLE INNOVATION, INC. (PRPL) scores 27 out of 100 on fundamentals, Distressed / Caution, based on SEC filing data.

Leading signal: Debt / Equity: Negative equity (balance sheet deficit; monitor solvency)

Five questions, kept separate

Survival - Fragile

5-8 mo of estimated runway from 2026-06-30, based on $23.3M of cash and short-term investments against $40.5M of annual burn. Debt pressure is the other decisive risk.

Business quality - Poor

-7.8% operating margin and -8.9% FCF margin produce a poor Business Quality assessment.

Trajectory - Accelerating

Revenue weakened 0.7%; operating margin improved 10.4pp; FCF margin improved 9.2pp. The TTM window includes a mixed-basis Q4 estimate.

Valuation - Extreme expectations

-293.5% normalized FCF yield supports an extreme expectations Valuation assessment on the ttm basis.

Event risk - Evidence unavailable

No active asserted adverse event was found in the available filing evidence. The filing evidence is stale or incomplete, so this is not proof of absence.

What the rules read

• Debt / Equity: Negative equity (balance sheet deficit; monitor solvency)
• FCF margin: -8.92%
• ROE quality: 76.38%
• Asset Efficiency: 1.71x
• Net income trend: 81.38% (Loss narrowing)
• Revenue CAGR (3Y): -6.49%
• Gross margin (industrial): 45.19%
• Revenue growth YoY: -6.50% (Industrial YoY)
• Return on Assets: -18.41%
• Cash Burn Deceleration: -1.36% QoQ improvement (Worsening)
• Price / Sales: 0.0x (see Valuation)
• Price / Earnings: Unprofitable (see Valuation)

Read from filings through 2026-08-11.

Price as of 2026-09-11.